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F1-ACT: Close-up of HD vs. UHD. Image pushes back to quickly reveal the full TV frame.

 

F2-ACT: Based on push animation, HD/UHD magnifying glass bounces slightly. Magnifying glass glides across image a short distance to draw attention to interactivity.

 

F3-ACT: User can mouse over and drag the magnifying glass within the TV frame to see the difference in quality. (We will adjust HD/UHD size during production and UX testing.)

Client: VIZIO
Agency: Direct Partners
Service: Digital ad campaign design for the VIZIO P-Series television

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